I’m an Ireland-based journalist, digital editor and content specialist with a background in interiors, homes and lifestyle. I combine a love of storytelling with an understanding of what makes people read, engage and return.As Senior Digital Editor at Ideal Home (part of Future PLC), I lead content across House Manual and Gardens, shaping editorial strategy, commissioning features and managing writers alongside producing my own articles, expert advice and product reviews.
Previously, I led digital content and audience development at Media 10 for Good Homes, Grand Designs, ICON and OnOffice. My work has also appeared in Red, Real Homes, Homes & Gardens, Livingetc, InStyle UK, The Huffington Post, SUITCASE and LUXE City Guides, covering everything from home renovation and design to travel, fashion and wellbeing.
Whether I’m developing an editorial strategy or writing about the practicalities of renovating my own home, I bring curiosity, a clear voice and a focus on making content useful and engaging.
Expertise
- Editorial strategy, content planning and commissioning
- Writing and editing for digital audiences
- SEO and audience development
- Extensive knowledge of e-commerce and shopping content, including product discovery, buying guides, reviews and affiliate strategy
- Google Analytics and content performance analysis
- Social media strategy and content distribution
- Email marketing and newsletters
- Branded content and commercial partnerships
- Product reviews, buying guides and affiliate content
- CMS, Photoshop and HTML
- Team leadership and freelance management
Let’s connect
Find me on Instagram at @jennykmac, my interior design account @jennydoesdecor or connect with me on LinkedIn.For editorial commissions, content projects or collaboration enquiries, please get in touch using the contact form below. I’d love to hear from you.
If you wish to contact me, please use the contact form below. Thanks!
